Walking corporate image - work clothes

Walking corporate image - work clothes

In our daily impressions, every different industry will have work clothes that belong to this industry, like a doctor's white coat, a factory's protective clothing, and so on. These work clothes have become the characteristics of these industries, and when I see these clothes, I automatically think of the corresponding industries. In order to stand out from many competitors, corporate work clothes need to customize work clothes, and show corporate characteristics or corporate culture through customized work clothes.

      In fact, the form of custom-made work clothes that we know existed thousands of years ago. Now that communication is so convenient, the scope of custom-made work clothes has been greatly developed. Probably since modern times, foreign ideas and materials have changed the Chinese people's clothing concepts and methods to a large extent, which is the basic concept of modern work clothes. But this does not mean that China does not have the history and concept of "professional clothing". For example, the military clothing in ancient China and the official uniforms of various dynasties are standard "work uniforms". In this sense, the appearance and use of work clothes in China can be said to have a long history. It's just that people don't specifically name this type of clothing as professional clothing.

      On the one hand, customized work clothes have a certain promotion effect on the image of the enterprise, and also have some positive effects on the enterprise brand. Employees wearing work clothes are like a mobile billboard, advertising wherever they go. Such advertising effects cannot be achieved by other traditional advertising methods. On the other hand, work clothes can also improve the cohesion between employees and the overall image quality of employees, because work clothes will always remind employees: you are in a working state, the company you represent, and your image is the image of the company. For some large companies, work clothes are like a business card that will boost employee pride, so look at a large company that doesn't have its own work clothes.

      Practical work clothes should adapt to different working environments, so their design and production should have many specific functional requirements and constraints. In the selection of materials, in order to meet the nature of industrial work, the theoretical properties, biological properties, processing properties, etc. of the materials should be comprehensively considered; the style design should be based on the working characteristics, with reasonable structure and appropriate colors, and any styles that are too fashionable and fancy Neither can be included in the customization of work clothes; in the customization process, accurate cutting, firm sewing, complete specifications and models, smooth ironing and shaping, and exquisite packaging are required.

      Economical and durable is another aspect of practicality. Work clothes are specially customized for enterprises, so they must be careful about their cost accounting, even if it is the color, quantity and size of the custom patterns, cheap and high quality are the characteristics of most work clothes. Therefore, under the premise of ensuring the quality requirements, the price should be as reasonable as possible, and one garment should be worn as much as possible, so as to reduce the burden and cost of the user enterprise and the garment customization enterprise itself.

      And simple and concise work clothes are not just a piece of clothing, but also contain more of a feeling of business owners for their employees.